MediaCom scoops Northern Foods' £5 million media

Be the first to comment
Fox's Biscuits...part of Northern Foods
Fox's Biscuits...part of Northern Foods

LONDON - Northern Foods has awarded its £5 million media planning and buying business to WPP-owned MediaCom after a pitch.

MediaCom won the business following a pitch against the incumbent on the account, Publicis-owned Equinox, and undisclosed agencies.

Equinox had worked on Northern Foods business since 1998.

The account includes Northern Foods brands Fox's Biscuits, Goodfellas Pizzas and Dalepak Foods.

Northern Foods recently consolidated its advertising business into Mother.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published