MediaCom TMB lands pounds 5m De Agostini media account

MediaCom TMB has been appointed to handle the pounds 5 million media planning and buying account for the partworks publisher, De Agostini.

MediaCom TMB has been appointed to handle the pounds 5 million

media planning and buying account for the partworks publisher, De

Agostini.



The appointment, which covers the UK and Ireland, comes after a

non-competitive pitch.



The incumbent, John Ayling Associates, won the De Agostini account three

and a half years ago, when the partworks company was called Orbis.



De Agostini appointed a new marketing director, James Franks, last

October.



Franks, who was promoted from sales and marketing manager, has overseen

a complete review of the creative, media and fulfilment agencies since

he took over.



He said: ’De Agostini continues to challenge the ever changing and

developing media potential to ensure our position at the forefront of

the partwork market. We look forward to maximising the opportunities

with the innovation of MediaCom TMB.’



Nick Lawson, the joint managing director of MediaCom TMB, said: ’Moving

a company such as De Agostini away from their well-established media

avenues is sure to be a great challenge that MediaCom TMB are excited to

be spearheading.’



John Ayling, the managing director of John Ayling & Associates, said:

’Naturally we were disappointed to lose the UK account. However, we are

delighted that De Agostini’s New Markets division has re-appointed us to

continue across a number of markets in Eastern Europe and Greece.’



New Markets is a separate division of De Agostini with its own managing

director.



The review was sparked by the radically changing media marketplace.

Partworks companies, which traditionally spend in concentrated bursts on

television, are being forced to reassess strategy.



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