MediaCom tops 1999 billings with St Luke’s

St Luke’s maintained its position at the top of Campaign’s new-business performance league for the fourth consecutive quarter, despite not winning any new business in the last three months of 1999.

St Luke’s maintained its position at the top of Campaign’s

new-business performance league for the fourth consecutive quarter,

despite not winning any new business in the last three months of

1999.



The agency’s BSkyB wins in January and then August brought in pounds 48

million in new billings and secured its leadership of the league for the

whole of 1999. The agency gained pounds 58 million in net new billings

over the year.



Perhaps more impressive, though, is the fact that M&C Saatchi - the

agency that lost the vast Sky business to St Luke’s - still managed a

net gain of pounds 40.4 million. Wins including Sainsbury’s, BT and,

more recently, Rover, secured M&C Saatchi the number two slot for

1999.



The enormous task facing the newly merged Lowe Lintas & Partners is

highlighted by its position - 84th - on the league. Losses including UDV

and Rover, coupled with a merger fallout including Vision Express and

PricewaterhouseCoopers, left the agency with a net decline in billings

of pounds 65.5 million.



Consistent wins including CGU, Nescafe and Mastercard earned

McCann-Erickson the number three slot.



Meanwhile, the media league is still led by MediaCom TMB, which took

pole position in the third quarter with its pounds 80 million Volkswagen

win.



The task was big enough to offset losses including the pounds 15 million

Mars and the pounds 7 million Warner Brothers accounts.



New PHD takes second place, having moved up from ninth with wins

including the pounds 15 million COI anti-smoking business and the pounds

5 million British Midland account.



New PHD knocked MindShare and its pounds 50.5 million gain in net

billings into third place.



Zenith took fourth place, having not reached the top ten in the third

quarter. The agency’s pounds 36 million Mars coup explains the rise.



BUSINESS PERFORMANCE LEAGUE

RANK  AGENT                              TOTAL       TOTAL         NET

                                      BILLINGS    BILLINGS    BILLINGS

                                        GAINED        LOST      GAINED

                                    (POUNDS M)  (POUNDS M)  (POUNDS M)

1     St Luke’s                           70.3        12.3        58.0

2     M&C Saatchi                         86.9        46.5        40.4

3     McCann-Erickson                     40.5         2.6        37.9

4     Bartle Bogle Hegarty                37.0         2.5        34.5

5     J. Walter Thompson                  51.0        17.5        33.5

6     Rainey Kelly Campbell Roalfe/Y&R    59.5        28.0        31.5

7     Abbott Mead Vickers BBDO            60.3        29.8        30.5

8     Delaney Lund Knox Warren            32.5         2.5        30.0

9     TBWA GGT Simons Palmer              37.5        10.2        27.3

10    WCRS                                33.0         9.3        23.7

Source: Campaign (wins reported in 18 Dec 98 is sue or later). A more

detailed version of this table can be found on www.campaignlive.com.

Queries to Claire Cozens on 0181-267 4895


MEDIA-ONLY BUSINESS PERFORMANCE LEAGUE

RANK  AGENT                              TOTAL       TOTAL         NET

                                      BILLINGS    BILLINGS    BILLINGS

                                        GAINED        LOST      GAINED

                                    (POUNDS M)  (POUNDS M)  (POUNDS M)

1     MediaCom TMB                       108.3        32.5        75.8

2     New PHD                             54.0         1.4        52.6

3     MindShare                           57.5         7.0        50.5

4     Zenith                              56.0        12.8        43.2

5     Motive                              31.9         -          31.9

6     BMP OMD                             39.9         9.3        30.6

7     Booth Lockett Makin                 32.7         3.5        29.2

8     Optimedia                           32.3         5.0        27.3

9     Western International               27.5         1.0        26.5

10    Manning Gottlieb Media              27.5         1.2        26.3

      Source: Campaign (wins reported in 18 Dec 98 is sue or later). A

more detailed version of this table can be found on

www.campaignlive.com.

Queries to Claire Cozens on 0181-267 4895



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