MediaCom wins £5m Beverage Brands media

LONDON - Beverage Brands, the owner of WKD, has awarded MediaCom its £5 million media buying account.

WKD...owner appoints MediaCom
WKD...owner appoints MediaCom

MediaCom won the business following a pitch against undisclosed agencies. The previous incumbent was John Ayling & Associates, which has handled the business for the past 13 years.

The account includes the media arrangements for WKD and WKD Core Apple Cider, which launched recently.

Debs Carter, marketing diirector of Beverage Brands, said:  "JAA has done a fantastic job for WKD for more than a decade and their targeted media buying has enabled WKD to achieve the number one status in terms of advertising cut-through in a very competitive category.

"We review our brand strategy regularly and on an ongoing basis and believe MediaCom is well aligned to deliver our future needs for the WKD brand."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).