MediaCom's Karen Blackett voices apprenticeship radio ad

Karen Blackett, chief executive of MediaCom, has voiced a radio ad for the National Apprenticeship Service (NAS).

Download

Listen.mp3

Karen Blackett
Karen Blackett
The campaign is intended to encourage more employers to recruit apprentices by focusing on their quality and how they can help businesses to grow. It also highlights the £1,500 grant available to employers with fewer than 1,000 employees who take on an apprentice between the ages of 16-24.

Blackett praises apprentices for helping to "future proof" MediaCom's business in one of the ads.

The NAS said it chose MediaCom because of the agency's ongoing commitment to apprenticeships. The WPP-owned agency launched an apprenticeship programme in July 2012 with the help of the NAS, which saw it take 10 young people into the agency’s London office.

Blackett said: "Apprenticeships provide a great opportunity to bring enthusiastic young people in to a business and train them with the skills that exactly meet the organisation’s needs. We were keen to take part in the adverts as we want to help other employers to understand the many benefits to taking on apprentices.

The campaign was created by London Creative and the media was planned and bought by M4C.

The ads will be broadcast to an estimated 25 million people on national and regional radio stations during January and February. A film showing the making of the adverts and the employers featured can be seen at www.apprentice.tv.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).