Mediaedge:CIA bolsters planning with new strategists

LONDON - WPP group-owned Mediaedge:CIA has appointed David Reid and Verica Djurdjevic as strategists.

Reid joins from Omnicom Group's OMD, where he was associate strategy director working on Channel 4 and Nestle Purina Petcare. Reid was behind the Felix cat food sponsorship of ITV1's 'You've Been Framed'. Before joining OMD, Reid was an account planner at BMP DDB.

Djurdjevic previously worked at MediaVest as a strategic planner on accounts including Fiat Auto, Twentieth Century Fox, Star TV and The Evening Standard. She was responsible for the Fiat Stilo launch campaign earlier this year.

James Whitmore, managing director at Mediaedge:CIA, commented: "I am delighted to have two such creative thinkers join our rapidly expanding agency. With their divergent experience they will further strengthen an exceptionally strong communications planning team."

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