Mediaedge:cia picks up £5m Coca-Cola job

Coca-Cola Enterprises has handed Mediaedge:cia its £5 million UK media planning and buying business, after a two-way tussle with Vizeum.

The account came up for pitch after Walker Media resigned the business. It had worked on the brands for five years. The account includes Coca-Cola's Capri Sun and Appletiser brands, as well as the Cola-Cola Enterprises corporate business.

Coca-Cola's other UK brands are unaffected by the review. Media buying and planning responsibilities are split between Vizeum and Universal McCann.

The creative account, which is also split between a number of agencies including Mother and Nitro, is unaffected by the media review.

Coca-Cola has upped its marketing activity recently and in August launched a new Capri-Sun variety. The drink, Capri-Sun 100 per cent Juice, is targeting the fad for healthier drinks aimed at children.

Capri-Sun has also increased its online activity and recently rolled out a digital campaign using web and mobile to promote its resealable drinking carton.

The campaign marked the brand's first foray into mobile, with a ringtone giveaway of the theme tune from the accompanying TV ad.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).