Mediaedge:cia raids Granada for MediaLab research

LONDON - Mediaedge:cia has poached Granada's highly respected research manager Sonia Holland to work in its research and development division, MediaLab.

During her time at Granada, Holland worked at the broadcast and programme research department, whereshe was responsible for programme concept testing and research to support programme re-commissioning.

In her new role, reporting to the head of MediaLab David Fletcher, she will be responsible for commissioning research and consulting with clients on the use of Mediaedge:cia's communications planning tools.

Amanda Buckley and Kevin Ayadassen have also both joined the agency as planner/buyers.

James Whitmore, the managing director of Mediaedge:cia, said, "I am delighted to welcome these three talented individuals to Mediaedge:cia. I am confident that their experience and expertise will be a boost to the team, helping to further grow our business."

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