Mediaedge:cia raids Granada for MediaLab research

LONDON - Mediaedge:cia has poached Granada's highly respected research manager Sonia Holland to work in its research and development division, MediaLab.

During her time at Granada, Holland worked at the broadcast and programme research department, whereshe was responsible for programme concept testing and research to support programme re-commissioning.

In her new role, reporting to the head of MediaLab David Fletcher, she will be responsible for commissioning research and consulting with clients on the use of Mediaedge:cia's communications planning tools.

Amanda Buckley and Kevin Ayadassen have also both joined the agency as planner/buyers.

James Whitmore, the managing director of Mediaedge:cia, said, "I am delighted to welcome these three talented individuals to Mediaedge:cia. I am confident that their experience and expertise will be a boost to the team, helping to further grow our business."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).