Mediaedge:CIA retains £7m Saga media

LONDON - Mediaedge:CIA has retained the £7m Saga media account following a review instigated in December.

The agency beat Carat and Universal McCann in a three-way shoot-out for the business, having already eliminated Starcom Motive and Manning Gottlieb OMD.

Observers have suggested that it was vital that Mediaedge:CIA retained the account. While the agency has only lost Wrigleys since the merger when the agency was created at the end of last year, it has failed to win much new business.

Mediaedge:CIA has worked with Saga for more than 10 years. It took Saga to TV advertising in an attempt to change the image of over-50s from infirm pensioners to more active members of the community.

Saga incorporates a number of businesses catering for the over-50s and the company is predicted to increase its spending this year with an additional £5m budget for below-the-line activity.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).