Mediaedge:cia wins milkshake drink Crusha account

LONDON - Mediaedge:cia has won the media planning and buying account for the Silver Spoon-owned milkshake mix brand Crusha.

The account, which the agency claims to be worth £1m, was previously handled by Rocket with media buying through PHD. The previous media strategy has concentrated on TV and online advertising.

Ian Redman, client services director at Mediaedge:cia, said: "Crusha is a brand with a long heritage, which has been revitalised since Silver Spoon acquired the business."

Louise Vickers, the brand manager for Crusha, added: "We have a number of exciting plans for Crusha this year and feel confident that we can continue to build the brand through our relationship with Mediaedge:cia."

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