Mediaforce scoops sales task for new paper The Sunday

Aston Villa chairman Doug Ellis’s new Sunday newspaper in Stoke has handed its national sales brief to Mediaforce.

Aston Villa chairman Doug Ellis’s new Sunday newspaper in Stoke has

handed its national sales brief to Mediaforce.



Serving the Stoke-on-Trent and Newcastle-under-Lyme area, The Sunday is

the latest addition to the free Sunday portfolio published by Mill House

Media.



Mediaforce also represents the other two papers in the portfolio - in

Sutton Coldfield and Tamworth - which were launched by Mill House last

September.



Mediaforce account manager Kate Oakley said campaigns for the COI, Asda,

Sainsburys, Tesco and Westbury Homes had already been lined up for the

The Sunday.



Oakley is liaising with Mill House’s national sales manager Dawn Farley,

who covers agencies in the Midlands.



Local advertisers are served by a team of eight - led by ad director

Wendy Skitt - responsible for Sutton Coldfield and Tamworth, plus a team

of six in Stoke headed by ad director Andy Carter.



Farley said the papers had developed a strong motors section and she was

on the hunt for a telesales person.



The papers are delivered free on Sunday mornings. The Tamworth and

Sutton Coldfield titles have circulations of 39,821 and 42,742

respectively and the Stoke paper has a distribution of 72,008.



Northcliffe, which publishes a rival paid-for daily in Stoke called The

Sentinel, reacted quickly to the newcomer by launching a broadsheet,

Sentinel Sunday.



Farley claimed The Sunday aims to fill a gap in a Midlands market that

is dominated by Trinity Mirror’s Birmingham Sunday Mercury.



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