Mediapolis chosen as US agency seeks European partners

The US ad agency, Mullen, which is launching into Europe with a search for creative and media partners, has appointed Mediapolis as its agency of record for international media planning and buying.

The US ad agency, Mullen, which is launching into Europe with a

search for creative and media partners, has appointed Mediapolis as its

agency of record for international media planning and buying.



Mullen is planning to set up an operation in Europe to provide an

international service for its US clients.



The agency already has experience of international advertising, having

created the global campaign for the Swiss Army brands earlier this

year.



But the agency does not have its own global network.



The agency shortlisted a number of media companies in its search for a

media partner, with Osprey Park and Frontline Media pitching against

Mediapolis in the final round. Mediapolis was confirmed as the winning

agency this week and will handle all media planning and buying outside

the US, using a core team based in London.



Mediapolis will work initially on the information technology company,

EMC - one of Mullen’s biggest international clients and the account

which is the catalyst for its expansion into Europe.



Mullen bills dollars 250 million in the States, with a client portfolio

including General Motors, Agfa, Stanley Works and LL Bean.



Alan Johnson, Mullen’s senior vice-president and director of media

services, said of Mediapolis: ’It brings best-of-class capabilities, a

real energy and enthusiasm.’



Marc Mendoza, Mediapolis’s managing director, said: ’Mullen is renowned

for quality communication strategy and building brands in the US and

it’s an enormous compliment to Mediapolis to be chosen to partner the

agency.’



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