Mediapolis invites owners to put products in the spotlight

Mediapolis is to invite a media owner to set up shop in its offices every month in a groundbreaking scheme designed to improve owner/ agency relations.

Mediapolis is to invite a media owner to set up shop in its offices

every month in a groundbreaking scheme designed to improve owner/ agency

relations.



Granada Media Sales is the first media owner to take part in the joint

agency/owner initiative called ’In the Spotlight’.



Carlton, IPC and News International have also put their names down.



The idea is that owners have the opportunity to meet media agency staff

and answer any questions on their media, hold workshops and display

their commercial wares for a period of one week.



Sales and marketing staff from Granada Media Sales decorated the room

that Mediapolis has assigned to the project, with posters and media

packs last week. It also installed television monitors which screened

ITV2, TV3, forthcoming ITV programmes for 2000 as well footage from all

three Granada Sky Broadcasting channels.



Mediapolis employees, including managing director Marc Mendoza, were

invited to wander in to surf Granada Media’s internet service provider

GWIZZ, which launches in November, and Granada Media’s other on-line

ventures including its Rugby World Cup website, ITV-f1.com and the

Granada Media site.



Gary Knight, executive commercial director at Granada Media Sales also

held a forum to debate topics such as the current airtime trading market

and licensing and advertiser funded programming.



’In the Spotlight’ was created by Mediapolis’ research, strategy and

innovation unit, Catalyst.



Bob Offen, the Mediapolis CEO, commented on the initiative. ’The idea

behind it was to open our doors and minds to key, dynamic media owners

and focus on their increasingly diverse communication offerings. In

return the owners get access to people they might not otherwise see,’ he

said.



Mike Desmond, chief executive of Granada Media Sales said: ’There is a

remarkable synergy between our objectives and we welcomed this

opportunity to create an open dialogue between ourselves and

Mediapolis.’



The agency added that while ’In the Spotlight’ is monthly scheme at

present, as it progresses it might be held quarterly.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).