Mediapolis is to change its name to Media Planning from 1 May this
The renaming comes in response to the merger of Mediapolis’ parent group
Havas Advertising with Spanish media group Media Planning a year
The rebranding will create the second largest independent media network
in the world, with billings of over dollars 6 billion. Media Planning
has offices in 50 countries.
Bob Offen, CEO of Media apolis in the UK, will continue to report to
Media Planning’s Barcelona-based chief executive Fernando Rodes.
Offen commented on the name change: ’Media Planning Group is committed
to reinforcing its position as a key global player. The network is
expanding fast and over the last 12 months we have been devoting a huge
amount of time and effort to creating a solid network infrastructure. It
now clearly makes sense to have consistent branding across all
Mediapolis’ UK account portfolio includes the centralised pounds 22
million Thomson Travel Group business.