Mediapolis renames as Media Planning after merger

Mediapolis is changing its name to Media Planning after its owner, Havas Advertising, merged its media interests with those of the Spanish media group Media Planning SA last year.

Mediapolis is changing its name to Media Planning after its owner,

Havas Advertising, merged its media interests with those of the Spanish

media group Media Planning SA last year.



The name change will be effective from 1 May and will take place across

all Mediapolis operations in other markets. The name change will be

Mediapolis’s third in ten years.



Bob Offen, the chief executive officer of Media Planning in the UK,

said: ’The Media Planning Group is committed to reinforcing our position

as a key global player. The network is expanding fast and over the past

12 months we have been devoting a huge amount of time and effort into

creating a solid infrastructure. It now makes sense to have consistent

branding across all markets.’



The merger between Havas, the world’s fourth-largest advertising

organisation, and Spain’s leading media independent propelled MPG into

the number two position among the world’s independent media

networks.



As part of the deal, Catalyst, Mediapolis’s strategic planning

operation, is being rolled out to all other MPG markets. This initiative

is being driven by the group’s UK office.



Offen added: ’The UK office is an important part of the network and acts

as a hub for working with international clients.



’Catalyst has been a focus for us in the UK in differentiating us from

our competitors. It is now becoming an important part of the MPG

offering.’



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