Mediapolis is changing its name to Media Planning after its owner,
Havas Advertising, merged its media interests with those of the Spanish
media group Media Planning SA last year.
The name change will be effective from 1 May and will take place across
all Mediapolis operations in other markets. The name change will be
Mediapolis’s third in ten years.
Bob Offen, the chief executive officer of Media Planning in the UK,
said: ’The Media Planning Group is committed to reinforcing our position
as a key global player. The network is expanding fast and over the past
12 months we have been devoting a huge amount of time and effort into
creating a solid infrastructure. It now makes sense to have consistent
branding across all markets.’
The merger between Havas, the world’s fourth-largest advertising
organisation, and Spain’s leading media independent propelled MPG into
the number two position among the world’s independent media
As part of the deal, Catalyst, Mediapolis’s strategic planning
operation, is being rolled out to all other MPG markets. This initiative
is being driven by the group’s UK office.
Offen added: ’The UK office is an important part of the network and acts
as a hub for working with international clients.
’Catalyst has been a focus for us in the UK in differentiating us from
our competitors. It is now becoming an important part of the MPG