MediaSense announces client management deal

LONDON - MediaSense, the media intermediary launched by Andy Pearch and Graham Brown last year, has signed a deal with Aprais, a global relationship management company.

Andy Pearch: MediaSense's co-founder and director
Andy Pearch: MediaSense's co-founder and director

The deal will allow MediaSense to offer the Aprais system for managing and benchmarking the relationship between clients and agencies to its own client base.

MediaSense will offer the Aprais service to UK and international clients as part of its efforts to provide advertisers with an ongoing agency relationship management service that goes beyond auditing and pitch consultancy.

The Aprais system manages, measures and benchmarks the business relationship between brands and their marketing partners across a range of criteria.

Andy Pearch, director, said: "Core to our offering is a belief that constructive and collaborative management of relationships is long overdue in the media services industry, where audit and pitch have become the default mechanisms for relationship management."

Since MediaSense launched last year its work has involved consulting on the Lloyds Banking Group media pitch.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).