MediaVest beats Carat to keep £2m Chupa Chups work

LONDON - MediaVest Manchester has seen off competition from Carat in a head-to-head pitch and retained the £2m media account for the confectionery company Chupa Chups.

The assignment comprises the Chupa Chups lollipops, Smint and the newly launched Cremosa sugar-free lollipop brand. In March, the company announced that it intended spending £3m supporting the strawberry-and-cream-flavoured lollipop over the next 12 months.

MediaVest Manchester was reappointed to handle the UK account as part of an ongoing global agency review by Chupa Chups. The agency has handled the account for the past five years.

Charles Reid, a director of MediaVest Manchester, said: "MediaVest Manchester has just celebrated its 10th anniversary and our new-business record has driven the £190m billings that we now deliver. It's extremely satisfying to be able to consolidate our position by retaining business that has been core to our success during the first 10 years."

Commenting on the appointment, Graham Dyer, managing director of Chupa Chups UK, added: "MediaVest Manchester has again demonstrated specific ways in which it can add value to our business in a very focused and professional manner."

Chupa Chups uses the Barcelona creative agency Tandem for its Cremosa campaign and Blair Folles for its Smint work. Neither of their accounts are affected by the review.

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