MediaVest Leeds scoops £1m Mag-Lite torch account

LONDON - MediaVest Leeds has won the £1m media planning and buying account for Mag-Lite torches.

The agency, which opened its doors at the end of February, takes over the account with immediate effect. According to AC Nielsen MMS, the account was previously held in-house.

MediaVest Leeds will be moving the emphasis of Mag-Lite's campaigns away from brand advertising and towards sales generation.

Annette Armitage, managing partner at MediaVest Leeds, said, "We're absolutely delighted to be working together with Mag-Lite. It's a great brand and the products allow for a great deal of innovation in the media planning."

MediaVest Leeds is the fourth of the agency's regional offices. The company already has offices in Manchester, Newcastle and Edinburgh.

Annette Armitage and Dominic Geary run the Leeds operation. They were poached from Brilliant Media.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).