MediaVest Leeds wins Hotelnet planning and buying task

LONDON - MediaVest Leeds has won the media planning and buying account for, the internet hotel booking service.

Hotelnet is part of the Holidaybreaks group and offers more than 40,000 hotel destinations around the world. It has produced continual growth, despite the market being intensely competitive.

Dominic Geary, a managing partner at MediaVest Leeds, said: "The Hotelnet model means that all our media solutions must deliver in terms of target acquisition and with these objectives in mind, our strategy will be predominately online-based, driving qualified traffic to the Hotelnet website."

MediaVest Leeds launched in February, the fourth regional office in the Publicis Groupe-owned network.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Staff recommends


Read more

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).