MediaVest Leeds wins Hotelnet planning and buying task

LONDON - MediaVest Leeds has won the media planning and buying account for Hotelnet.co.uk, the internet hotel booking service.

Hotelnet is part of the Holidaybreaks group and offers more than 40,000 hotel destinations around the world. It has produced continual growth, despite the market being intensely competitive.

Dominic Geary, a managing partner at MediaVest Leeds, said: "The Hotelnet model means that all our media solutions must deliver in terms of target acquisition and with these objectives in mind, our strategy will be predominately online-based, driving qualified traffic to the Hotelnet website."

MediaVest Leeds launched in February, the fourth regional office in the Publicis Groupe-owned network.

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