MediaVest Leeds wins launch task for home water cooler

LONDON - MediaVest Leeds has won the media planning and buying account for Ebac, a manufacturer of water coolers and dehumidifiers.

The appointment, worth £1m according to MediaVest Leeds, follows a competitive pitch against incumbent agency Brilliant Media.

Ebac is launching a home water cooler called Eddy in an attempt to take bottled water machines out of the office and into the home.

The Eddy launch campaign is due to break this summer using predominately women's magazines and national press. MediaVest Leeds is also planning a brand campaign for Ebac's dehumidifier range to break later this year.

MediaVest Leeds will be working alongside Darlington-based PR agency Recognition Marketing & Public Relations. Advertising Principles has been appointed to handle the creative account.

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