MediaVest, the incumbent on the pounds 22 million Barclays Bank
media account, has been knocked off the shortlist leaving OMD UK and
Starcom Motive to battle for the business.
MediaVest faced pitching against its sister agency Starcom Motive. Jim
Marshall, the chief executive of MediaVest, said the agency was never
asked to pitch as Starcom MediaVest Group.
Starcom Motive will now pitch against OMD for the business. A result is
expected in early July.
MediaVest has held the Barclays account for five years and saw off a
media review early last year before it was abandoned for running too
close to the crucial TV negotiating season.
The pitch, however, was reactivated in February. It is being handled by
the AAR and does not include the Barclaycard and Woolwich brands. A
spokesman for Barclays said last month that the "media review was going
on as part of a wider strategic review".
The media review does not affect its creative account, held by Leagas
Delaney, responsible for the "big" advertising campaign.