MediaVest has named group account director Simon Redican its head
of media planning - just one of five recent promotions.
Redican previously handled planning for Scottish Courage, which houses a
raft of brands including Foster’s, Kronenberg, Miller, Beck’s Beer and
Reporting directly to joint managing director Robert Ray, Redican, who
is in his early thirties, will head a planning team of approximately 40
The ex-group account director, whose other clients included Texaco,
joined MediaVest from Carat five years ago. His CV also includes a stint
at The Media Shop.
The top planning job was previously held by Daren Rubins, who quit in
January to join the media strategy consultancy MSc as its managing
Two other group account directors have been promoted to the board. They
are Marco Centonze - who has worked on Walkers, Bupa, Procter & Gamble
and Epson - and Elaine Seagar, who becomes commercial director. Seagar
will take on wider commercial responsibilities such as assisting
marketing director Nicola Townsend. Seagar will retain her role as group
account director on Fox Films but will relinquish the responsibility for
her other accounts.
Vanessa Lenton, second in command at MediaVest’s regional buying unit,
has taken on the position of associate director.
Lenton is also running the department until next January when her boss
Geraldine Cruse returns from maternity leave. Her biggest account is the
Central Office of Information, although the department also handles
regional briefs for Fiat, Virgin Cinemas and House of Fraser.
Neel Desor has been promoted to the role of group account director
working on Fiat, Alpha Romeo and the Barclays brand b2.
Finally, MediaVest has hired Nick Tong from CIA Medianetwork and James
Hart from Carat as planners.
Ray commented on the promotions: ’We are delighted to be able to invest
in MediaVest’s home-grown talent to make these well-deserved
The agency is still looking for a research and insight director, an
account planning director, a planner and up to three senior planners.