- Making news for a generation: Sir Martin Sorrell’s 30-year review
- Blast from the past: Media Week alumni head down memory lane
- Women in media: Remembering how the glass ceiling was shattered
- Thirty years of metrics: The evolution of audience measurement
- The media class of ’92: How a TV sales team made history
- Advice to my younger self… Pearls of wisdom from media land
- Advice to my younger self...media week alumni
- Are you being served? Rating the industry’s trade bodies
- My media week A glimpse into the life of David Abraham
- Tomorrow’s world: The future of outdoor is already here
- Thirty things to think about: Lindsey Clay’s thinking inside the box
- How to get ahead in media… Career tips from Kathleen Saxton
- David Emin solves your dilemmas: Media’s agony uncle returns
- Hot off the presses: Paul Hayes takes us from Wapping to the web
- The emergence of Modal Britain: Trinity Mirror on the new normal
- The plugged-in generation: The biggest tech game-changer
- Following the money for 30 years: Adam Smith’s adspend analysis
- An industry of rising stars: Meet media’s brightest talent
- The rise and fall of a media giant: Remembering Emap plc
- AOL Graham Moysey identifies four trends that will define media
- Channel 5 Nick Bampton explains how TV can learn from aviation
- Clear Channel UK: Consumers hold the key, Chris Pelekanou writes
- Digital Cinema Media: Karen Stacey on cinema’s enduring appeal
- Exterion Media: OOH is getting intimate, Shaun Gregory notes
- Guardian News & Media: David Pemsel plots the future of news
- Havas Media: Paul Frampton wonders how life in 2045 will look
- Immediate Media Co: Tom Bureau on the modern magazine brand
- Magnetic: Magazines provide a welcome distraction, Sue Todd writes
- Media iQ: The industry hasn’t solved the data puzzle, Lee Puri claims
- MediaCom: Is media really all that different now, Mark Edwards asks
- Millennial Media: Mobile is unmasking consumers, Zac Pinkham says
- Outdoor Plus: Jonathan Lewis discusses the medium of the future
- PHD: Mike Cooper describes the challenges facing media agencies
- Shortlist Media: Don’t forget the fundamentals, Karl Marsden urges
- Talon Outdoor: Eric Newnham on the dawn of a new golden age
- Total Media: Are we maximising programmatic, Tom Laranjo asks
- Spiceworks: Recruitment’s still all about people, Julia Sandler says
- Taking the temperature: How will media leaders vote in the general election 2015?
Kings and Queens of the wild frontier
Putting this milestone 30th anniversary issue of Media Week together has been something of a career highlight for me. It’s been strangely cathartic too: some of you may remember that we missed out on an official "goodbye issue" when the print edition closed in 2009 – a testament, no doubt, to the opinionated, passionate team at the time.
Since then, the brand has soared to new heights with its events businesses, while an alignment with Campaign (such a move would have been unimaginable back in 1985) has ensured that it remains the leader for the sector’s news and biggest interviews.
To have tracked, and provided a platform for, such a dynamic industry for an entire generation is no mean feat. The launch editor, Tim Brooks, recalls Media Week’s inception was born out of the proliferation of media channels and the rise of specialist media agencies. Both trends remain highly pertinent and continue to define our remit today.
The year 1985 was significant not only for Media Week’s birth but also for the transformation of a little-known group called Wire and Plastic Products, led by one Sir Martin Stuart Sorrell. Now with a market capitalisation of £21 billion and the biggest marcoms group of them all, it’s notable that almost half (£5 billion) of WPP’s £11.5 billion revenues last year were attributed to its media operations. True to form, Sorrell makes time to celebrate with us and offers his thoughts on how the business has changed over the years (p5).
Among those on the frontline of the evolving landscape have been the media trade bodies. In this issue, we ask the biggest ones to explain how they have responded to the challenges, and then have them scored by agency specialists (p20). The marks are sure to divide opinion but, whether they hit the target or were wide of the mark, the debate must be welcomed and is what Media Week is all about.
It is not only the media industry’s remit that has changed, but its make-up too. The better representation of women in the business has been a welcome shift over the years. Half of the UK’s top ten agencies are now led by women and, while more needs to be done in the most senior roles at media owners, the direction of travel is set. We have an interview with four pioneers who helped pave the way in their own indomitable fashion (p8).
There’s plenty more in this issue worth making time for (see above), and I really hope you do. On a personal note, I’d like to thank everyone listed below, with special mention to the production editor, Sami Shah, and art editor, Tania Shishkin, for helping me bring this much-expanded magazine to life: in style and on time. I want to thank Maisie McCabe too – the last of the team to have started with me seven years ago and a truly tenacious hack.
It has been an absolute privilege to have played a small part in Media Week’s story. Photos from our 30th party can be viewed here. Thank you for all your support. Here’s to the next 30 years of forging new frontiers together.
Arif Durrani is editor of Media Week and head of media for Campaign