How the meerkat transformed the fortunes of Comparethemarket.com

LONDON - Read how VCCP planned its successful ad strategy to turn round the flagging fortunes of Comparethemarket.com.

Meerkat...Comparethemarket.com
Meerkat...Comparethemarket.com

The agency explains how it planned one of the year's most successful UK ad campaigns, featuring Aleksandr the Meerkat.

CampaignLive is publishing a weekly series bringing you all the shortlisted entries for the 2009 APG Creative Strategy Awards.

This week, alongside the meerkat ads, you can read about the planning for a campaign for RSPCA New South Wales and a hoax website for Skcin, highlighting the dangers of skin cancer.

APG Creative Strategy Awards 2009


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).