Megaman 'nasty emissions' by SmithDennison

Megaman, a manufacturer of low-energy light bulbs, has launched its first UK ad campaign by the start-up agency SmithDennison.

The campaign highlights the "nasty emissions" created by ordinary light bulbs through an online film featuring lights that fart each time they are switched on.

The film was written by Markham Smith and Richard Dennison, and directed by Tim Brown.