Mellors Reay loses Nick Webb to pounds 20m Honda task for CDP

CDP has raided Mellors Reay and Partners to hire a former Campaign ’face to watch’, Nick Webb, for a newly created top-level role on its flagship Honda account.

CDP has raided Mellors Reay and Partners to hire a former Campaign

’face to watch’, Nick Webb, for a newly created top-level role on its

flagship Honda account.



Webb, best known for bringing the cartoon taxman, ’Hector’, to life at

his previous agency, Leagas Shafron Davis, has been brought in to run

all advertising, direct mail and promotions on Honda’s pounds 20 to

pounds 25 million business.



The move follows a reorganisation at CDP on Honda, which recently handed

over responsibility for consumer PR and loyalty schemes to the

agency.



CDP already handles all advertising and promotions for the brand.



Janine Van Stolk will now head customer loyalty and Amelia Lyon will

concentrate on publicity, while Webb will steer advertising and

promotions.



All three departments will report to Johnny Hornby, the head of account

management at CDP.



Webb said: ’There comes a time once in your career when you are offered

a job you can’t refuse. I’ve always wanted to run a big piece of

business such as Honda.’



Webb, who gained experience in car accounts on Seat at Leagas Shafron,

currently works on Oki computer systems at Mellors Reay, and is expected

to join CDP within six weeks.



Separately, the planning director of Mellors Reay, Justin Kent, will be

quitting the agency in November to work in California.



Paul Richards, the managing director of Mellors Reay, stressed the two

moves were not connected. ’The spirit here is genuinely tremendous,’ he

said. ’Good people get poached. ’



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