Melody Maker and NME in poster drive by Duckworth Finn

Duckworth Finn Grubb Waters has unveiled its first advertising campaign for IPC Magazines’ NME and Melody Maker since winning the pounds 1 million account at the end of 1998.

Duckworth Finn Grubb Waters has unveiled its first advertising

campaign for IPC Magazines’ NME and Melody Maker since winning the

pounds 1 million account at the end of 1998.



A poster campaign for NME goes up this week and will change every

week.



The first execution features a photo-fit of a face with the strapline,

’Britain’s most wanted. Poll winners issue. Free CD.’



The copy relates to the NME poll results running in the music paper this

week.



A second execution will go up next week promoting the magazine’s feature

on future music stars with the image of a pre-natal scan of an embryo -

playing a guitar.



Another four executions will be created for the campaign’s debut

six-week run. The ads were written by Simon Riley and art directed by

Tim Brown.



Melody Maker’s poster campaign concentrates on the energy of the

magazine and its knowledge of the industry. The first execution features

a plant-pot with a guitar growing out of it, signifying home-grown

talent.



It is written by Matt Lee and art directed by Peter Heyes.



Media on both campaigns is by CIA Medianetwork.



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