Men’s Health raises Turnbull to new role in sales restructure

In a reorganisation of its ad sales team, Men’s Health has promoted Rupert Turnbull to the new position of ad controller and is recruiting a senior sales executive.

In a reorganisation of its ad sales team, Men’s Health has promoted

Rupert Turnbull to the new position of ad controller and is recruiting a

senior sales executive.



Turnbull, who joined from Hello! last July and was formerly a senior

planner/buyer at Starcom Motive, has been promoted from account

manager.



Previously, the sales team worked within a structure whereby four

account managers reported to publisher Ralph Boon.



Turnbull’s remit is to pinpoint growth areas, particularly in luxury

goods advertising. Men’s Health has an upscale audience of 25- to

44-year-old men. Turnbull believes this is the ideal readership profile

to lure advertisers wishing to exploit the trend towards smarter

dressing and dress-down days at the office. ’Both phenomena play right

into our hands,’ he said.



Magazine launches in the men’s market are expected this year from John

Brown Publishing, James Brown’s I Feel Good and Emap.



Boon said the Men’s Health website was likely to be relaunched and would

take advertising for the first time. However, he was unable to reveal a

timescale.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).