Menaldo leaves IPC for 24/7

Online sales house 24/7 has poached IPC Magazines’ classified ad manager Lisa Menaldo and signed up a new client, Inshop.co.uk.

Online sales house 24/7 has poached IPC Magazines’ classified ad

manager Lisa Menaldo and signed up a new client, Inshop.co.uk.



Menaldo previously handled classified advertising for IPC’s TV weeklies

division IPC tx, which includes TV Times and What’s on TV, and the

publishing giant’s Connect arm which produces women’s titles such as

Chat and Woman’s Own.



The 27-year-old has joined 24/7 as a senior account manager handling

Scoot, the search engine portal UK Max, women’s site Handbag.com and

ITV’s children’s site CITV. She will also sell advertising on IPC tx’s

start-up online programme guide, Unmissable TV.



Menaldo, who reports to 24/7’s account director Dominic Elfer, said:

’Media sales as we know it will be transformed dramatically by the

internet over the next few years. 24/7 represents some of the strongest

sites in the UK at the moment.’



Meanwhile, the internet sales house has added to its portfolio of more

than 40 sites by taking on the sales contract for Inshop.co.uk, an

online guide to shopping. 24/7 will handle all advertising for the

website.



Inshop.co.uk allows users to choose a city and a category of retail

goods and then search for the dates of relevant sales and special

promotions.



Alternatively, they can use the system to find an address and telephone

number of a particular shop or to check which is the nearest station to

the store.



The ad sales contract encompasses banners, online sponsorships,

e-commerce and direct marketing. Global sales will be handled by 24/7

offices in 12 countries.



Inshop.co.uk is a US company. More than 1,200 shops in London are listed

on the site, including French Connection, Agent Provocateur and Austin

Reed.



The site will go nationwide focusing on six cities including Manchester

and Leeds by the end of the year.



The British version is run by UK managing director Jane Davies, the

former publisher of The Guardian’s Space and Guide supplements.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).