Mendoza to take Mediapolis post

Marc Mendoza, the media director of WCRS, is poised to take over as managing director of Mediapolis, taking the WCRS media department and its pounds 60 million-plus billings with him.

Marc Mendoza, the media director of WCRS, is poised to take over as

managing director of Mediapolis, taking the WCRS media department and

its pounds 60 million-plus billings with him.



Mendoza is set to join Mediapolis in early spring, probably at the same

time that WCRS moves into new offices in Golden Square in mid-April.



The appointment will only be possible if WCRS hives off its own media

department and joins forces with the pounds 200 million-billing

Mediapolis.



WCRS has clung to its full-service credentials in the face of the market

trend towards media specialisation, but last year it slipped out of the

top 20 media buying operations.



Speculation has been mounting that WCRS would fold its in-house media

operation into Mediapolis for some time. When Mediapolis, a media joint

venture between WCRS’s parent, Euro RSCG, and Young and Rubicam,

launched in the UK last summer, WCRS pooled its TV airtime negotiations

with the new agency.



The loss of WCRS’s BMW media buying business to Zenith last year removed

the main stumbling block to a merger - BMW would have clashed with

Mediapolis’s Peugeot Citroen account.



All WCRS media planning and buying is now set to follow into Mediapolis,

though Mark Palmer, WCRS’s communications strategy director, is expected

to stay with the creative agency.



Mendoza could not confirm his move and said: ’I have not been appointed

managing director of Mediapolis; that’s just speculation at this

stage.’



Bob Offen, the chief executive of Mediapolis, said that the co-operation

on TV trading was working ’very well’, but insisted ’we’ve made no

decisions about extending the relationship further.’



Although WCRS’s media billings will bolster Mediapolis’s market

position, one observer said that the main benefit would be the

strengthening of Mediapolis’s senior management line-up through his

appointment: ’Marc will be a real prize for them.’



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