Mentos 'diamond white' by BBH

Mentos has launched a digital campaign using each viewers webcam to show how they would look with gleaming white teeth.

The campaign uses face recognition technology and links directly to users Facebook or MySpace pages to push more traffic to the Mentos website www.mentosdiamondwhite.com

 

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Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

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