Mentos 'tongue twister' by BBH China

BBH China has created a TV campaign for confectionery brand Mentos to launch its liquid-filled gum variety.

The aim of the campaign was to position Mentos as the gum young Chinese consumers can have fun with.

It features a pair of bored office workers creating shapes with the gum, and ends with one of them producing a small fountain bursting with the green liquid found inside Mentos gum.

The TV ad is supported by viral, press and poster activity.