MEP complains about Plane Stupid polar bear TV ad

LONDON - An ad released today by Plane Stupid, featuring polar bears falling from the skies, is to be reported to ad watchdogs - watch the ad here.

The spot, by Mother London, was made for the climate change campaign group.

But MEP Godfrey Bloom has already told the Daily Telegraph that he intends to complain about the ad to the Advertising Standards Authority.

He said: "This is a graphic and hysterical advert which will cause unnecessary distress and alarm."

The paper also reported comments by climate change sceptic Lord Monckton of Brenchley, who called the ad "a fraudulent piece of scaremongering".

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content