Mercedes-Benz creates screwed-up DM campaign

Be the first to comment DM campaign by Maher Bird DM campaign by Maher Bird

LONDON - Mercedes-Benz has created a new direct mail campaign in the form of a scrunched-up paper ball.

The new insert is targeted at garages and mechanics in the UK, encouraging them to use only Mercedes parts to repair customers' vehicles.

The insert arrives in foil, and can be straightened out, to reveal the strapline: "If your customer's Mercedes-Benz gets scrunched genuine parts can straighten it out perfectly?".


Client: Mercedes-Benz marketing executive Richard Wharton
Project: Scrunch
Brief: Promote the benefits of Mercedes genuine parts to the trade
Creative agency: Maher Bird Associates
Writer: Sarah Pilkington
Art Director: David Read
Planner: Matt Wright
Media Agency: n/a
Photographer: n/a
Exposure: DM


Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published