Mercedes seeks social media shop

Mercedes-Benz is looking for an agency to handle its social media activity.It has contacted agencies directly, inviting them to compete for the account.

Mercedes-Benz: contacted agencies about social media
Mercedes-Benz: contacted agencies about social media

Mercedes has told them that it will shortly issue a tender for the business as it looks to build social media activity.

The brand is aiming to reach a younger audience via social apps. Its recent "escape the amp" campaign, through the incumbent ad agency Abbott Mead Vickers BBDO, incorporated social activity alongside traditional media.

Other recent social media activity included a platform for van enthusiasts called MyVan and sponsorship of the London Fashion Week, which was promoted via the @MercedesLFW Twitter feed.

A spokeswoman for Mercedes said: "We are reviewing our social media evolvement as part of our overall marketing communications strategy to make the brand more relevant and appealing to a new and younger audience."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).