UBS, one of Europe’s biggest banks, is talking to agencies about a
pounds 30 million pan-European advertising project.
The secret project is thought to involve the launch of a major online
The bank, the result of a merger last year between Union Bank of
Switzerland and Swiss Bank Corporation, has said that being able to
offer consumers easy access to accounts and share information is a key
Next month it launches an internet share service which will allow
domestic and foreign stock exchange orders to be placed and processed
online on six stock exchanges.
It is also extending its range of 24-hour banking services to allow even
relatively inexperienced internet users to handle all of their banking
UBS is using the services of an IBM consultant to develop its online
offers. Several international networks have been approached about the
account, which is being handled from UBS’s Swiss headquarters.
Publicis was appointed to handle the pounds 25 million worldwide account
last year after a joint pitch from its London and Zurich offices.
It is not known whether the agency is involved in the new project.