- The fall out for Lowe & Partners/SMS, New York, following its loss of the $125 million Mercedes-Benz US advertising account, continued this week as Mercedes' new agency, Merkley Newman Harty, poached three of the Lowe creatives behind the car account.
The three, Marty Orzio, Andy Hirsch and Randy Saitta, all of whom were vice presidents and group creative directors, join Merkley Newman Harty as executive creative directors.
The new hirings has led to a shake-up at MNH's creative department and speeded the departure of Marty Cooke, chief creative officer at the agency, who has left to take up the post of executive creative director at M&C Saatchi, New York.
In addition, it is understood that Lowe account manager, Alex Gellert, will also join MNH. Gellert worked closely with Marvin Sloves, the former account man who ran the Mercedes business at Lowe in New York and is now being sued for $25 million in damages by the agency.
Lowe accuses him of using his influence with Mercedes to persuade the car maker to review its account out of the agency. In response to the New York State Supreme Court action, Sloves has now filed for a delay.