Merlin hands The Dungeons relaunch activity to Inferno

Merlin Entertainments has appointed Inferno to relaunch The London Dungeon and The Dungeons brand globally.

The London Dungeon: Merlin seeks to relaunch the brand
The London Dungeon: Merlin seeks to relaunch the brand

Inferno won the business after a pitch and will work on a campaign spanning TV, outdoor, print, trade, point-of-sale, digital and social media.

It will develop a strategic repositioning of Merlin’s pan-European Dungeons portfolio of attractions, where local history is brought to life with actors and special effects.

The appointment follows the announcement that The London Dungeon is to move to a new site at County Hall.

Rebecca Hamilton, the global head of marketing at Merlin, said: "Inferno gave us an impressive pitch presentation and, as such, we’re delighted to be working with them. 2013 will be an exciting year for The Dungeons, with a bigger, better, bolder new London Dungeon opening next to the London Eye in March and a Dungeon opening in Berlin.

"The Dungeons offer such a fantastic experience that leaves you laughing – we needed to work with an agency that could communicate the experience as well as ‘get’ our sense of humour."

Tim Doust, the Inferno vice-chairman and founder, said: "We are thrilled to be working with such a well-loved brand as The Dungeons."

Separately, Merlin kicked off a pitch earlier this month to find an agency to create a 2013 campaign for the EDF Energy London Eye.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).