Metcalfe's set to release quirky debut TV ad

Metcalfe's, which was founded by one of the men behind Pret A Manger, is releasing its first TV ad.

Quiet Storm created the national TV ad, which is for Metcalfe's Skinny Topcorn range of popcorn. It's called "lighten up" and airs on TV from Monday 14 July.

The 20-second spot shows black-and-white footage of people dancing frenetically, before one girl gets too excited and explodes in a burst of popcorn. The ad ends with the line, "lighten up".

The work was created by Trevor Robinson and Marysue Masson. Robinson also directed the spot through Quiet Storm.

Quiet Storm won Metcalfe’s advertising account in June after a competitive pitch. The company was founded in 2009 by Julian Metcalfe who, with Sinclair Beecham, set up Pret A Manger.

This article was first published on Campaignlive.co.uk

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More