Meteorite appointed by Cisco for Flip ad account

LONDON - Meteorite has been appointed by Cisco for its pocket camcorder Flip Video, following a pitch against undisclosed agencies.

Flip: ultra HD digital video camera
Flip: ultra HD digital video camera

The agency is responsible for creating integrated campaigns, including TV activity, aimed at targeting a wide audience, from technophiles to technophobes.

Marketing activity focuses on the camera's "shoot and share" nature and promotes the four Flip models - Flip Ultra, Flip Ultra HD, Flip Video Mino and the Flip Video Mino HD.

TV activity, created by Meteorite, has already rolled out in the UK and the agency is understood to be creating work to implement in other channels. In the past Cisco has used OgilvyOne to produce online campaigns.

Cisco Systems acquired Pure Digital Technologies, the maker of Flip Video, in March 2009. The company is now looking to promote the camera in the UK to drive sales.

According to Cisco the cameras are the first in the world to incorporate built-in editing software as well as a flip-out USB, which allows users to upload videos straight to PCs or Macs.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).