Metro launches iPad edition

Metro, the Daily Mail & General Trust-owned free newspaper, has launched a tablet edition, the first interactive version of the paper designed for the iPad.

Metro: launches interactive newspaper on the iPad
Metro: launches interactive newspaper on the iPad

The Metro app can be downloaded for free from Apple’s app store and users can use Apple’s Newsstand feature to download each edition of the paper automatically, or manually download the paper from 4am, Mondays to Fridays.

The iPad edition will have all the national and world news, sport and features from the print newspaper, as well as regular slots such as the gossip section 'Guilty Pleasures' and celebrity quiz, '60 Second Interview'.

Jamie Walters, executive director of digital at Metro, said: "We are determined to enable our audience to read and enjoy Metro wherever and whenever it suits them, and the tablet edition is our latest digital product launch to help us achieve that goal.

"It’s very exciting to be both the only national free daily newspaper in the UK, but also the only free daily publication within Newsstand, and we look forward to finding out what our users think of Metro in this format.

In addition to content from the print publication, the Metro app will include video and photo galleries, and new features such as ‘Window on the World’, a selection of full-screen images or photographs from news stories.

Walters said: "This is not a website-like product. It is very much a daily edition, designed to replicate the paper-reading experience on a device built for consuming high quality media giving maximum value to both consumers and to advertisers."

The Metro newspaper is distributed in 50 UK cities across the UK, including London, Manchester and Birmingham, and has a circulation of 1.4 million according to the Audit Bureau of Circulations (ABC) report for August 2011.

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