Metro News links up with Century 105.4

New alliances are being forged as the Manchester Metro war enters its fourth week. Manchester Metro News and its parent title, the Manchester Evening News, have entered into an informal partnership with North-West radio station, Century 105.4.

New alliances are being forged as the Manchester Metro war enters

its fourth week. Manchester Metro News and its parent title, the

Manchester Evening News, have entered into an informal partnership with

North-West radio station, Century 105.4.



The station has live links to the papers’ newsroom to preview the

contents of the day’s editions and its breakfast presenter Andy Crane

has a column in Metro News. Joint advertising sales strategies are also

being discussed.



MEN ad director Mark Rix said: ’We are looking to identify sectors where

we don’t traditionally do well and which we can exploit to our mutual

benefit. The holiday sector is certainly one and sports retail is

another.’



However, Rix insisted the two media would also continue to sell to each

other.



Century is sponsoring MEN’s ’Century of Sport’ series, which each day

features two pages of famous sporting events of the 20th century. In

return, MEN is using Century to advertise its shopping vouchers

promotion for the opening of the new Marks & Spencer store in Manchester

city centre.



In a ’make peace, not war’ message, Rix said: ’It proves you don’t have

to fight with the local media. We can work together.’



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