Metropolitan Police 'Roseanne Holland' by Miles Calcraft Briginshaw Duffy

Every so often an ad campaign is so brutally honest that it is really difficult to ignore. There is no turning away from the crack-ravaged face of Roseanne Holland as we see every detail of the cost of drug addiction and the way it is destroying her. The idea and the strapline are perfectly on message and the execution is as good as it is harrowing.