MG OMD lands £5m reserve forces brief

The Ministry of Defence has appointed Manning Gottlieb OMD to handle the estimated £5 million media planning account for its drive to boost recruitment to the UK's reserve forces.

MoD: reserve forces are being boosted amid Army and RAF cuts
MoD: reserve forces are being boosted amid Army and RAF cuts

Activity will surround umbrella reservist recruitment campaigns for the Territorial Army, Royal Air Force Reserves, Royal Navy Reserves and Royal Marines Reserves.

The appointment of MG OMD follows the selection in October of WCRS to handle advertising for the reservists recruitment across the "tri-services" of the Army, the Navy and the RAF.

MG OMD, which handles media planning for the RAF, won the reservists business after a pitch against ZenithOptimedia and Carat, which oversee media duties for the Army and the Navy respectively. Each of the agencies will continue to be responsible for full-time recruitment drives for the Army, the Navy and the RAF.

Group M's M4C continues to handle media buying for the MoD.

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