MG OMD wins Grand Prix for Waitrose at Thinkbox Awards

Manning Gottlieb OMD scooped the Grand Prix and the award for the best use of TV in an integrated campaign at the Thinkbox Planning Awards yesterday, run in association with Campaign and Media Week.

The judges said the Waitrose campaign was rewarded for its cleverly integrated campaign that was courageous despite the economic climate and for executing the campaign "with a lot of conviction".

The winners were announced by comedian and former marketer Russell Kane at an event for around 200 media executives at Sketch in central London yesterday afternoon (30 June).

The best ongoing use of TV went to Havas media agency MPG Media Contacts for its work for the National Lottery operator Camelot and for using TV advertising to drive over £400m to good causes.

The award for the best newcomer to TV went to ad shop Bartle Bogle Hegarty for its ‘Live in harmony’ campaign for Yeo Valley Organic which saw Yeo Valley form an exclusive deal with the hit ITV1 show ‘The X Factor’.

PHD North, part of the Omnicom group, won the award for best use of sponsorship or content for fruit drink brand Rubicon’s sponsorship of the Twenty20 World Cup in the West Indies for "hitting sales targets for six".

The best use of TV innovation went to Interpublic agency UM London for its ‘Bing Breaks’ for Microsoft search engine Bing. Results showed Bing searches were up 20% over the campaign period and awareness increased by 17 points.

The award for the best use of TV for response went to Digital and Direct Communications and MediaCom for its work for Sky for achieving record product sales for Sky’s broadband product.

The book of the night is available online.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More