MGM poaches Wright to add creative touch

Manning Gottlieb Media is adding the first new partner in its ten-year history, poaching Alison Wright, a partner at HHCL & Partners, to join the founding partners, Colin Gottlieb and Nick Manning.

Manning Gottlieb Media is adding the first new partner in its

ten-year history, poaching Alison Wright, a partner at HHCL & Partners,

to join the founding partners, Colin Gottlieb and Nick Manning.



Wright’s brief is to bring innovation for clients over and above the

traditional media offering, and introduce ’creative communications

planning’ into the outfit.



MGM is still in the process of looking for a fourth partner. Initiative

Media’s Andrew Sharp was believed to be in talks with the agency

(Campaign, 2 April), but is now moving to Initiative’s New York office.

The brief for the future partner is to apply Wright’s ideas and strategy

at the statistical and modelling end of the process.



Gottlieb, the agency’s managing partner, said: ’Alison’s appointment

enables MGM to bridge the gap between creative and media agencies.’



Part of Wright’s remit is to help build brand-centred teams to work

across all disciplines. She explained: ’Building teams is vital if you

want to achieve proper integration within the agency.’ She will also

help clients develop creative briefs.



Gottlieb added: ’We have no experience of managing the creative process.

Alison’s insight will be invaluable, but bringing her in doesn’t mean

we’re about to start doing traditional creative work.’

Headliner, p18.



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