MGM set to pick up UK brief for Nissan after centralisation

Nissan is set to centralise its entire European media planning and buying into a newly formed unit, TBWA.OMD, represented in the UK by Manning Gottlieb Media.

Nissan is set to centralise its entire European media planning and

buying into a newly formed unit, TBWA.OMD, represented in the UK by

Manning Gottlieb Media.



Carat UK has lost the pounds 25 million UK business, which it had held

since the incumbent Eurospace, a joint venture between Carat and TBWA,

folded in January 1998.



TBWA.OMD is expected to handle all the major European markets, with a

budget of more than pounds 125 million.



Nissan is the second automotive account the Carat group has relinquished

in the last six months. BBJ Media Services, a subsidiary of the group,

lost Volkswagen-Audi’s pounds 80 million planning and buying task for

the UK and Germany to MediaCom TMB in August last year.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).