Michael Bolton makes Starburst juicy by serenading the trees

Ever wondered how they make Starburst so juicy? And did you ever think it might involve crooner Michael Bolton serenading trees in an orchard to create the juiciest flavours?

The surreal 20-second TV ad forms part of parent company Wrigley’s multi-million pound plan to reinvigorate the Starburst brand, including a new packaging design.

Company: Wrigley

Brand: Starburst

Client: Matt Austin, Wrigley confections business unit director

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).