Michael Bolton makes Starburst juicy by serenading the trees

Ever wondered how they make Starburst so juicy? And did you ever think it might involve crooner Michael Bolton serenading trees in an orchard to create the juiciest flavours?

The surreal 20-second TV ad forms part of parent company Wrigley’s multi-million pound plan to reinvigorate the Starburst brand, including a new packaging design.

Company: Wrigley

Brand: Starburst

Client: Matt Austin, Wrigley confections business unit director

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More