Michael Winner hits out at ad industry at Creative Conference

Michael Winner silenced delegates at this week's Campaign Creative Conference, accusing the industry of having "its head so far up its own arse that it has to open its mouth to see out".

Called upon to defend the esure campaign that he directed and starred in, Winner called a delegate "stupid" when he asked whether the ads were an insult to viewers' intelligence.

Winner also criticised the industry practice of "spinning shoots out over three days to make more money", before walking out of the room.

Earlier, in a keynote speech, Andy Berlin, the chairman of Berlin Cameron Red Cell, warned delegates that the advertising industry is a broken model that will not survive without radical change.

"Creativity is being restrained by the need to make profits," he said.

"Clients are beginning to feel about agencies as they did about lawyers in the 80s and 90s.

"Delivering client control is what agencies need to strive for, rather than chasing the latest fad," he added. "The big idea that will change the advertising business is the concept of shared risk where we split revenues and costs 50/50 between the agency and the brand owner."


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).